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 For 60 years, Toyota has been supporting Belgian drivers with reliable, innovative, and sustainable vehicles. Founded in 1937, the brand puts mobility at the service of everyone, guided by a clear strategy: to make driving more environmentally friendly, economical, and stress-free.

Toyota’s philosophy is based on offering a powertrain for everyone. Each driver can choose the technology that best suits their needs, whether hybrid, plug-in hybrid (PHEV), or 100% electric. This approach makes it possible to offer solutions for every type of use, from city cars to SUVs, from crossovers to commercial vehicles.

On average, Toyota hybrid models consume up to 44% less fuel in urban driving*, reducing both emissions and running costs. Electric vehicles are equipped with lightweight, high-performance batteries, delivering optimal range and a lower cost per kilometer. Thanks to the Toyota Relax Warranty, drivers benefit from coverage of up to 10 years, ensuring long-term peace of mind and reliability.

At the Brussels Motor Show, Toyota is celebrating its 60th anniversary with a 630 m² booth showcasing 15 models across three areas: Hybrid, Plug-in hybrid, 100% electric, and Professional. Several new models are being presented, including the new Toyota bZ4X Touring, the new Toyota C-HR+, the new Hilux, the new Urban Cruiser, and the new Aygo X.

Hybrid and plug-in hybrid zone:

  • the new Aygo X Hybrid and the Yaris Hybrid for city driving
  • the Corolla Touring Sports and the Corolla Cross Hybrid, as well as the Toyota C-HR Hybrid
  • the RAV4 plug-in hybrid, combining power and efficiency

100% electric zone:

  • the new Urban Cruiser: a practical crossover with a lithium iron phosphate battery, available with front-wheel drive or all-wheel drive<
  • the new Toyota C-HR+: a coupé-SUV with a range of over 600 km
  • the Toyota bZ4X and the new Toyota bZ4X Touring: electric SUVs with a modernized design and improved range

Professional zone:

  • the all-new Hilux, now available in electric form, with all-wheel drive and a towing capacity of 1.6 tonnes
  • the Land Cruiser
  • Proace City Electric and Proace MAX Diesel commercial vehicles for professionals

Toyota thus demonstrates that electrification is for everyone, with a comprehensive lineup covering all segments and uses. The brand combines innovation, comfort, and performance.

With this approach, Toyota perfectly illustrates its philosophy of sustainable and accessible mobility, offering drivers the freedom to choose their own path toward electrification without compromising on driving pleasure or peace of mind.